15+ years, one throughline: making the frontend an asset, not a liability.

Merkle

1 role · Apr 2021 – Present · India

1. Apr 2021 – Present

   Head of Frontend Engineering

   Heading Frontend Engineering across 5 enterprise accounts — architecture standards, delivery governance, hiring and AI-tooling strategy for a 20-25 engineer org.

   • Lead frontend engineering delivery for 5 enterprise accounts spanning pharmaceuticals, automotive, D2C mobility, home textiles and building materials — GSK, Honda Cars India, Hero Lectro, myTrident, Tata Steel Aashiyana
   • Drove adoption of React, Next.js and Angular as the core stack, modernizing 2 legacy applications and reducing build time by 30%
   • Own technical solutioning and estimation for client engagements, partnering with delivery and account leads to scope 5+ projects annually
   • Built the hiring and mentoring pipeline for the frontend org, growing the team to 20-25 engineers
   • Champion AI-assisted development — Claude Code, Copilot, coding agents — across engineering teams to improve delivery velocity and code quality

Fractal Ink

3 roles · Jan 2011 – Apr 2021 · India

1. Apr 2014 – Apr 2021

   Associate Director, Interface DevelopmentPromoted

   Owned frontend architecture and delivery across 10 concurrent enterprise projects, and scaled the development team.

   • Owned frontend technical architecture and delivery for 10 concurrent projects, bridging creative and engineering functions
   • Managed and scaled a team of 10-15 frontend developers, establishing coding standards, review processes and training programs adopted org-wide
   • Delivered frontend architecture for enterprise clients across BFSI, retail and luxury e-commerce — Axis Mutual Fund, RemitMoney (Axis Bank NRI remittances), Aditya Birla Sun Life Mutual Fund, Croma, Trident Group, Ensemble India

2. Mar 2013 – Mar 2014

   Interface Development HeadPromoted

   Directed technical planning and client-facing architecture guidance across the project lifecycle.

   • Provided technical guidance to clients and internal teams on project architecture and delivery approach
   • Directed technical planning across the project lifecycle, reducing delivery risk

3. Jan 2011 – Mar 2013

   Lead Interface Development

   Built accessible, standards-based front-end structures across 15 projects and defined cross-browser standards.

   • Built accessible, W3C/HTML5-standard front-end structures with CSS3, JavaScript and jQuery across 15 projects
   • Defined information architecture and cross-browser compatibility standards

Where the craft started. Tap a role for details.